Two decades of taking products to market.
Before the AI work, I spent twenty years launching products and building go-to-market: a decade at Orange, products shipped for HP, Toshiba and Fujitsu, and a long list of startups.
I still do go-to-market consulting for early and growth-stage companies: positioning, a repeatable sales motion, which segment to pursue first. I work the same way on all of it. Form a hypothesis, test it, measure the result, scale what works.
- 15+Products launched to market
- 11xSubscriber growth at Orange, to 8.5 million
- $2BARR supported through go-to-market advisory
- 40+Startups advised on product-market fit and go-to-market
- Connectivity
Orange Fiber, to 8.5 million subscribers
I was part of the team that took Orange Fiber from under a million subscribers to 8.5 million.
- Imaging
The first mass-market HDR application
It let consumers combine up to nine exposures into a single HDR image, an early step toward HDR on smartphones and TVs.
- Connectivity
The first consumer NFC application
It was built on Near Field Communication, the standard behind today's contactless cards and mobile payments.
- Streaming
Early mobile-to-TV video
It was one of the earliest applications for streaming video from a phone to a television, an idea Apple later brought to market as AirPlay.
David combines deep analytical capability with the versatility to tackle consumer research, focus groups, site optimization, and beyond. For our startup, he was exactly the right person at the right time.
Chris CarvalhoBoard Member, RobloxA strategist and operations expert who transforms ambiguous ideas into structured, high-impact projects with real deliverables. I continue to seek his counsel because the guidance is always worth it.
Mike VladimerLead PM, LG ElectronicsDavid has a gift for deconstructing business problems into clear, actionable components. He communicates with precision and leads teams with genuine conviction.
Brian WarmothDirector, Digital Commerce 360David leads with integrity and a commitment to doing what is right, even when the path is difficult. He brings fairness, determination, and a focus on the best possible outcome for everyone at the table.
Wilson LauPrincipal, OrangeDavid has a talent for driving initiatives across the finish line, no matter how complex the client relationship. His communication style puts people at ease and his client-facing skills are exceptional.
Alex Chitea, CFACEO, XDR RadiologyWe built the Orange GigaStudio together, delivering innovative consumer projects inside one of the world's biggest telecoms. David's tenacity in engaging the Silicon Valley ecosystem was remarkable.
Antonin LapicheProduct, CleverDevicesI coach Science Olympiad, run alumni events for Colgate and Berkeley Haas, advise startups entering the US market, and build Tie-Breaker, tournament software for pickleball and basketball.
See the side projects