Fractional GTM & Operations Executive
Fractional GTM and operations leadership for companies ready to scale. Two decades of launching products, building partnerships, and driving revenue across three continents.
The same discipline that drives personal growth applies to go-to-market work: form a hypothesis, test it, measure outcomes, and scale what works. This approach has produced results at global telecom operators, consumer electronics companies, and dozens of early-stage ventures.
A decade at Orange helped grow fiber internet subscribers by 11x to 8.5 million. Over $30 million in revenue driven across product and GTM roles at companies like Alludo and TechExcel. More than 40 startups advised on product-market fit and go-to-market strategy.
Over 15 years across Switzerland, Taiwan, China, and France with deep cross-cultural fluency in business and product development.
Technology strategy focus. BA from Colgate University with advanced study in Chinese and French.
Equally effective advising a two-person founding team or coordinating product launches inside a Fortune 500 with 150,000 employees.
Built programs with Nvidia, UC Berkeley, Canal+, and multiple Fortune 500 companies to drive revenue and adoption.
Most early and growth-stage companies treat marketing, sales, and customer discovery as separate functions. They are not. The strongest go-to-market strategies sit at the intersection of all three, and that intersection is where I work.
Marketing without customer insight burns budget. Sales without positioning fights uphill. Customer discovery without a path to revenue stays academic. I bring these together into a single, testable system that connects what your customers actually care about with how you reach them and how you close.
Whether you need to sharpen your positioning, build a repeatable sales motion, or figure out which market segment to pursue first, the starting point is always the same: understanding your customer deeply and letting that understanding drive every decision downstream.
A career defined by launching products that did not previously exist, from breakthrough imaging technology to connectivity standards now embedded in billions of devices.
Contributed to growing Orange Fiber's subscriber base by 11x, helping one of the world's largest telecom operators scale its next-generation internet service to millions of households.
Released the first mass-market application that allowed consumers to combine up to 9 exposures into a single HDR image. This pioneered the path to HDR photos in smartphones and HDR support on TVs and streaming services worldwide.
Launched the first consumer application using Near Field Communication. NFC now powers every contactless credit card and mobile payment system on the planet.
Developed one of the earliest applications for streaming video from a mobile device to a television, a concept that paved the way for what Apple later commercialized as AirPlay.
David combines deep analytical capability with the versatility to tackle consumer research, focus groups, site optimization, and beyond. For our startup, he was exactly the right person at the right time.
David has a gift for deconstructing business problems into clear, actionable components. He communicates with precision and leads teams with genuine conviction.
A strategist and operations expert who transforms ambiguous ideas into structured, high-impact projects with real deliverables. I continue to seek his counsel because the guidance is always worth it.
David leads with integrity and a commitment to doing what is right, even when the path is difficult. He brings fairness, determination, and a focus on the best possible outcome for everyone at the table.
David has a talent for driving initiatives across the finish line, no matter how complex the client relationship. His communication style puts people at ease and his client-facing skills are exceptional.
We built the Orange GigaStudio together, delivering innovative consumer projects inside one of the world's biggest telecoms. David's tenacity in engaging the Silicon Valley ecosystem was remarkable.
Recent Projects
Whether you are exploring a new market, refining your go-to-market strategy, or looking for an experienced operator to join your team, we welcome the conversation.